Milford Waterfront is a popular marina waterfront destination on the doorstep of the Pembrokeshire Coast National Park. The destination hosts a range of festival and events each summer including Milford Fish Festival, a Beer Festival and The Street Food Warehouse festival.
In order to promote all the summer events to a wide audience, the marketing team at Milford Waterfront created ‘Summer Fest’.
I was asked to create a youthful energetic festival style brand for the all summer event taking place at Milford Waterfront, a brand that would appeal to trendy summer festival-goers and that could be used across all advertising and promotional material.
For the main festival brand I created a stylised sun with the ‘M’ and the ‘W’ of the Milford Waterfront logo. A repetition of these letters and the spiralling pattern of this part of the logo create a vibrant and festival style sun graphic.
I have applied this graphic across the marketing/advertising material for this project.
The sun graphic re-enforces the warm summer element of the brand.
A deliberate raw, earthy texture has been used for the background of the promotional material, this was achieved using a photographic background from a hull of a boat found at Milford Waterfront.
I used the Milford waterfront brand colours throughout the promotional material in overlapping rectangular shapes for the text with overlapping colour tones to create a summer vibe.
‘Summer Fest’ logo design
A typographic solution with an accompanying sunshine festival graphic – graphic used in isolation and as background patterns across all advertising material.
The following were designed and used to promote the festival to potential visitors across the UK and beyond:
Website landing page design
Twitter header image design
Facebook header image design
Social media square design
Email signature design
Train station poster design
Bus street liner design
A5 double sided flyer design